Social media case study: The Hippopotami in Dagenham

19 01 2011

(This is a true story although the species of animal and location have been changed for legal reasons.)

I’ve worked in digital for a long time. I know that certain brands are monitoring mine and yours behaviour online and tracking words and phrases related to their brand and services on Twitter, Facebook and the like. Yesterday, I experienced this from the user perspective, rather than the marketer. It was strange.

The following is based on fact although for reasons I’ll explain, I can’t state certain things due to an ongoing police investigation (apparently):

I was involved in a conversation yesterday with a group of people about a man in Dagenham who apparently keeps a number of Hippo’s in his house. Obviously, this is strange. If you knew the real animal in question, and the room in the house it’s kept, it’s even stranger! Much hilarity ensued and I posted a very innocent Tweet (now deleted) that read “Random conversation with the guys today about a man in Dagenham who has 3 Hippo’s in his house.”

Literally 5 minutes later my phone rang and there was a man on the other line who introduced himself as working for Dagenham Council. He was very friendly and polite and explained that he’d seen the Tweet and had found my contact details via this website’s “Contact Us” section. He then asked if I knew anything specifically about said Hippo’s or whether it had just been part of a random conversation. I explained that I knew nothing about it. He asked if I wouldn’t mind removing the Tweet as there was an ongoing police investigation about it. I said I wouldn’t, and so did. End of story. From Tweet to call to resolution was so fast it was surprising.

Even more proof that companies are watching us and monitoring what we say. From looking for holidays to places to eat to random banter about wildlife in strange places, they’re listening! I was actually very impressed that a town council acted so quickly on this. I had no idea that what I was potentially saying something that could be a problem (how would you guess?) and the way they dealt with it was very professional.

So, Social Media types… there’s a new case study for you!

Flickr image by: Le Scribbler





Google’s “Realtime Search” – a search engine for social news and updates

12 01 2011

Blimey, it’s all going on all the moment in the world of search and social media! I sit at my desk this morning and one of the first things I see are Tweets about “Google Realtime Search“. What’s this? I wonder…

Basically, Realtime is a constantly updating list of Tweets, Blogs, News Stories, and updates from sites like Facebook and Buzz. You can search based on what what people are tweeting or posting about on any given subject and you can set up alerts to ensure that you’re getting the news perhaps even before it breaks on the large news networks.

The official video will give you a lot more information about the features, uses and benefits of Realtime. Here it is:

It looks pretty cool and from what I was saying yesterday about Quora launching but not being searchable at the moment, this could potentially take some focus away. I guess only time will tell.





Introducing Quora: The Q&A engine that you can’t search (yet)?

11 01 2011

Over the last couple of weeks, new social networking site Quora has seemed to come out of no where and is fast gaining traction and users.

In very simple terms, the premise behind Quora is kind of a Twitter-meets-Wikipedia-meets-LinkedIn-meets-Facebook in my opinion. The idea is that you can post a question about anything you like (same as you can on the other networks), and you will get your answers grouped underneath said question. Of course, you can also do this on Facebook if you ever ask questions on there. The difference is that you can open Quora up to a much wider network than you might be prepared to on Facebook, so you should be able to tap in to a far larger and more diverse universe of knowledge and opinions. Quora is different to Twitter in that the questions and answers are grouped together rather than being lost in the stream of noise that Twitter can sometimes be.

I think it could potentially be great for businesses to use to help individuals with queries and establish themselves as thought leaders in particular subjects relating to their business services or products. It’ll be really useful for networkers to find like minded and skilled individuals that they could work with. The possibilities for collaboration are endless.

I like to think of Quora as a “Q&A Engine” but the problem that I have at the moment is that you can’t search it, so if you don’t see the question you’re looking for at a particular time, you could have a hard time finding information about it. I’m struggling to understand why this is the case? I can’t image it’s been overlooked so perhaps there’s rationale behind it. Perhaps the creators are waiting to have more traffic and information in there before opening it up to search functionality. I don’t know. A workaround suggestion @timaldiss made is that you could do a “site:quora.com question” in Google, which works although I’d be concerned that the majority of internet users perhaps won’t know that this is an option available to them. Once we have search functionality, as @TwankersUK recently commented in response to my tweet about it “If #Quora fix that, we have a brand new search engine.”

Couldn’t agree more. Looking forward to seeing how things develop…

If you’d like to connect on Quora, I’m Neil Cains (same as in real life!)





Kaizen and the Current State vs. Desired State model

4 01 2011

Happy New Year everyone! I hope you had a wonderful Christmas and are feeling all set for 2011!

This is a time of year where pretty much everybody is rethinking their lives, be it personal or professional, and making all sorts of promises to themselves about how they’ll be fitter, slimmer, spend less money, be more efficient, learn a new skill etc, etc.

Whilst all of this is brilliant often we try to take on too much at once. The outcome of this is that we then end up feeling overwhelmed, deprived or we can’t see the changes happening fast enough, so we have a massive blow-out and then quit. Better, perhaps is to use the approach of Kaizen. In it’s most simple explanation, Kaizen means “small, incremental improvements sustained over time”.

An example of this is the person that wants to start jogging. On their first day of jogging (after a long period of time not jogging), they head out and try and run for 20 to 30 minutes. It’s hell, it hurts and the next day they are so sore they can’t think about running again. That’s it, over. The Kaizen approach would say that for day 1, you run 1 minute. Day 2, 2 minutes. Day 3, 3… and so on. By 30 days you’re running that 3o minutes and you will have built up a level of fitness and stamina that’s far more likely to be continued. Plus, a 1 minute run every day is a lot less daunting than trying to run for a half hour right from the start isn’t it? Another huge bonus with this approach is that you will be far more likely to achieve your daily goals. This feels good and will spur you in to the next day. It’s all about breaking it down in to manageable chunks.

A great way to assess where this approach can be applied to in your life / activities is to examine the way you are currently spending your time and efforts versus where you would like them to be. This is referred to as “Current State vs. Desired State”. You can see from the example below that I’ve given an idea of how someone I recently went through this with is dividing their working life. We took a list of all the “tasks” they engage in each working week, and estimated how many hours were spent doing each task. This was based on the average 37.5 hour working week and we then allocated this as a percentage.

As you can see quite clearly that the current state of affairs is that this person is spending a lot of time on emails and admin; and perhaps not enough time selling or seeing their clients. So, we went through what they feel would be a much more desirable way of spending time. Results below:

Interestingly, what this person is currently doing and want they want to be doing is pretty much exactly opposite. They want to spend less time on emails and admin and more time selling and seeing their clients. So, why is this not happening?

In another post about the 10 Tips to Improve Your Work / Life Balance I talked about prioritising and how often we spend too much time doing the things that we don’t want to be doing and not enough doing the things we do. Hopefully this exercise will help to identify how this is split. The examples above are for illustration purposes only and you can download the worksheet here: Current state vs desired state

You don’t have to use the categories we’ve talked through, nor does it need to be about how you spend your working week. You can apply this to fitness goals, how you spend your recreation time, how you are currently allocating marketing activity, anything really, it’s up to you. Once you’ve identified where you currently are and where you want to get to, it’s a lot easier to put a plan of tactics together (maybe even using Kaizen philosophy to do so), in order to reach your goal(s). As the brilliant Stephen Covey says “Start with the end in the mind”… Good luck and if you’d like to discuss any of this, please just get in touch.

More coming soon on planning for effectiveness…

Flickr image by: tableatny








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