They say every year will be the year of Mobile but it’s actually starting to look more like it isn’t it?
A couple of months ago, I posted a number of “Useful Internet, Search (SEO & PPC) and Social Media stats” taken from the excellent eConsultancy Internet Statistics Compendium 2010 - I said then, and I’ll say now, they’re well worth a purchase.
That post has fast become one of the most popular here so I thought that it would be useful if I posted some data and stats in another area: mobile. Enjoy!
- Smartphone sales increased by 48.7% to 54.3 million units in this year’s first quarter [Source: Gartner, via AOP Digital Landscape Report, June 2010]
- Smartphone usage is up 70% and growing faster in the UK than Europe [Source: Comscore/GSMA MMM, via AOP Digital Landscape Report, June 2010]
- There are 15,375,945 mobile media users in the UK. (3 month average to January 2009) [Source: M Metrics via Orange survey, March 2009]
- 75% of iPhone owners are male, with the majority aged between 18 and 44. The pattern is similar for Smartphones; 65% of users are male. [Source: comScore via Econsultancy Blog, March 2009]
Text / SMS
- More than twice as many people use SMS as use the mobile internet, or any other mobile service. [Source: Forrester Research, May 2009]
- Britons are sending on average 60M more messages a day compared to the same period in 2007 – up by 38%
- On average 6.5B text messages are sent every month in the UK. [Source: Mobile Data Association, Oct 2008]
- This equates to over 1.5B messages a week or almost 217m daily.
- 14% of mobile subscribers have downloaded an app in the last 30 days [Source: Nielsen, via AOP Digital Landscape Report, June 2010]
- Mobile display – which includes banners, text links, tenancies pre- and post-roll and in-game advertising – grew by 24% to £17.4 million and a market share of 46% (50% in 2008). [Source: IAB/PwC, via AOP Digital Landscape Report, June 2010]
- Mobile channels will account for more than $11.35bn (£6.1bn) of global ad spend by 2011. [Informa Telecoms & Media, September 2006]
- Ad requests from iPhone handsets increased by 12% in the UK on December 26 (Boxing day) compared to average daily unique users of the week before Christmas [Source: Experian Hitwise, January 2010]
- AdMob received over 1 billion ad requests from Android devices in December [Source: Experian Hitwise, January 2010]
- In its Mobile Metrics study, AdMob reported 253,737,396 mobile advertisement impressions in the UK during January 2009. [Source: AdMob via Econsultancy Blog, March 2009]
- AdMob reported 253,737,396 mobile advertisement impressions in the UK during January 2009. [Source: AdMob, January 2009]
Advertising response rates
- According to an Orange study, when clicking on adverts on the mobile internet, the next stages which are most popular are: going straight through to the brand‘s website (47%); receiving voucher codes or coupons (43%); clicking through to another area of the site (36%); being entered in a competition (34%) [Source: Orange via Econsultancy Blog, March 2009]
- The response rate of mobile subscribers in the UK to mobile text ads in August 2006 was 18.5%. [M:Metrics (via MediaPost), September 2006]
I think that’ll do for now. As I said, the reports are well worth purchasing directly.
Also, have a read and (if you like) join in the discussion on my previous post Android Phones more popular than iPhones.