Useful Mobile Marketing and Advertising Stats

13 12 2010

They say every year will be the year of Mobile but it’s actually starting to look more like it isn’t it?

A couple of months ago, I posted a number of “Useful Internet, Search (SEO & PPC) and Social Media stats” taken from the excellent eConsultancy Internet Statistics Compendium 2010 - I said then, and I’ll say now, they’re well worth a purchase.

That post has fast become one of the most popular here so I thought that it would be useful if I posted some data and stats in another area: mobile. Enjoy!

General

  • Smartphone sales increased by 48.7% to 54.3 million units in this year’s first quarter [Source: Gartner, via AOP Digital Landscape Report, June 2010]
  • Smartphone usage is up 70% and growing faster in the UK than Europe [Source: Comscore/GSMA MMM, via AOP Digital Landscape Report, June 2010]
  • There are 15,375,945 mobile media users in the UK. (3 month average to January 2009) [Source: M Metrics via Orange survey, March 2009]
  • 75% of iPhone owners are male, with the majority aged between 18 and 44. The pattern is similar for Smartphones; 65% of users are male. [Source: comScore via Econsultancy Blog, March 2009]

Text / SMS

  • More than twice as many people use SMS as use the mobile internet, or any other mobile service. [Source: Forrester Research, May 2009]
  • Britons are sending on average 60M more messages a day compared to the same period in 2007 – up by 38%
  • On average 6.5B text messages are sent every month in the UK. [Source: Mobile Data Association, Oct 2008]
  • This equates to over 1.5B messages a week or almost 217m daily.

App downloads

  • 14% of mobile subscribers have downloaded an app in the last 30 days [Source: Nielsen, via AOP Digital Landscape Report, June 2010]

Advertising spend

  • Mobile display – which includes banners, text links, tenancies pre- and post-roll and in-game advertising – grew by 24% to £17.4 million and a market share of 46% (50% in 2008). [Source: IAB/PwC, via AOP Digital Landscape Report, June 2010]
  • Mobile channels will account for more than $11.35bn (£6.1bn) of global ad spend by 2011. [Informa Telecoms & Media, September 2006]

Advertising impressions

  • Ad requests from iPhone handsets increased by 12% in the UK on December 26 (Boxing day) compared to average daily unique users of the week before Christmas [Source: Experian Hitwise, January 2010]
  • AdMob received over 1 billion ad requests from Android devices in December [Source: Experian Hitwise, January 2010]
  • In its Mobile Metrics study, AdMob reported 253,737,396 mobile advertisement impressions in the UK during January 2009. [Source: AdMob via Econsultancy Blog, March 2009]
  • AdMob reported 253,737,396 mobile advertisement impressions in the UK during January 2009. [Source: AdMob, January 2009]

Advertising response rates

  • According to an Orange study, when clicking on adverts on the mobile internet, the next stages which are most popular are: going straight through to the brand‘s website (47%); receiving voucher codes or coupons (43%); clicking through to another area of the site (36%); being entered in a competition (34%) [Source: Orange via Econsultancy Blog, March 2009]
  • The response rate of mobile subscribers in the UK to mobile text ads in August 2006 was 18.5%. [M:Metrics (via MediaPost), September 2006]

I think that’ll do for now. As I said, the reports are well worth purchasing directly.

Also, have a read and (if you like) join in the discussion on my previous post Android Phones more popular than iPhones.

Thanks!


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Categories : Advertising, Analytics, Mobile, Stats

Useful Internet, Search (SEO & PPC) and Social Media stats

12 10 2010

A pie chart with Ninjas in it, brilliant!

I like a good stat I do. A little nugget of information that helps back up the importance of the need for organisations to embrace search and social media as part of their overall communications and business strategy (it’s more than just marketing in my honest opinion).

These little factoids can be very useful but can sometimes take a while of foraging around to find. So, with that said, here are some that I hope you find useful in your presentations and conversations.

[please note: these are all for the UK]

General internet and display advertising stats:

  • Online ad spend for the year 2009 was £3,541m, up from £3,349m in 2008. [Source: Internet Advertising Bureau Fact Sheet, IAB, March 2010]
  • The UK remains the world leader in terms of market share for online advertising, with the medium accounting for 23.5% in the first half of 2009. [Source: Internet Advertising Bureau, October 2009]
  • Internet users interact with 10% of all rich-media ads, compared to the 0.4% they actually click on [Source: Eyeblaster, via AOP Digital Landscape Report, June 2010]
  • After 6pm, 51.6% of all consumers said they’d be likely to pay attention to ads. For comparison, only 4.6% said they’d pay attention before 9 am and only 11% said they’d be receptive from 12 noon to 2 pm. [Source: UK IAB / Lightspeed Research via Econsultancy Blog, April 2009]
  • 94% of agencies say their clients typically pay to advertise on Google. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • Approximately half as many responding organisations (44%) use Yahoo, whilst a third (30%) are using Live (Microsoft’s platform). Yahoo has taken the biggest hit since last year’s survey, with 5% fewer company marketers now using Yahoo for paid search. Similarly, 7% fewer agencies say their clients pay to advertise on Yahoo’s search results pages. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • Online video advertising spend for pre/mid/post-roll has grown in the UK to almost £11.4m for the first half of 2009, close to 200% growth in 12 months. [Source: IAB UK, October 2009]
  • 97% of UK media buyers expect the growth in video advertising spend to continue over the next 12 months, with over half (54%) of the media buyers expecting this growth to be over 50%. [Source: IAB UK, October 2009]

Social Media

  • 78% of respondents indicated that their business is actively using social media. Only 41% reported that these activities are covered under a strategic company plan. [Source: Corporate Social Media Report, Digital Brand Expressions, June 2010]
  • Of companies with a social media plan in place, 94% include marketing activities within the plan, but only 16% include Human Resources or recruiting activities. [Source: Corporate Social Media Report, Digital Brand Expressions, June 2010]
  • Of those companies that work from some plan, 94% say that marketing activities are included in the plan:
  • 71% of respondents with a plan indicate they use social media for public relations communications.
  • 55% say that they use social media for sales-related activities.
  • Only 16% say their HR team is using social media for recruiting, employee retention, training and development, etc.
  • Just 26% use it for customer service.
  • Social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%. [Source: Hitwise, via AOP Digital Landscape Report, June 2010]
  • Time spent on social networks is now greater on mobiles than a PC – 41 minutes a day spent on Facebook via mobiles and 31 minutes a day via PC [Source: Comscore/GSMA MMM, via AOP Digital Landscape Report, June 2010]
  • 55% of companies spend less than £5,000 per year on social media marketing. Only 4% spend more than £50,000 per year on social media marketing. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
  • Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents and 74% of agency clients. [Source: Econsultancy/Bigmouthmedia Social Media & Online PR Report, November 2009]
  • The majority of organisations (62%) are using Twitter for publicising new content. Approximately half are using Twitter for marketing (54%) or brand monitoring (47%). [Source: Econsultancy/Bigmouthmedia Social Media & Online PR Report, November 2009]
  • Twitter marketing jumped from just 3% of companies in 2008 to 49% in 2009. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
  • Facebook now accounts for 20% of all time spent online in the UK. [Source: Internet Advertising Bureau Fact Sheet, IAB, March 2010]
  • Facebook accounted for 14.5% of all UK internet page views during September 2009 (equivalent to 1 in every 7 page views). [Source: Experian Hitwise, October 2009]
  • 65% of companies use Facebook as part of their marketing strategy. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
  • More than 35 million Facebook users update their status each day. This is 5 million more than towards the end of July, 2009. [Source: Facebook, January, 2010]
  • More than 700,000 local businesses have active pages on Facebook. [Source: Facebook, January, 2010]
  • Facebook now accounts for 20% of all online display ads in the U.K. (12.5 billion) reaching an audience of more than 30 million exposed unique visitors. [Source: comScore, December 2009]
  • Social networking sites accounted for 13.8bn display ad impressions in the UK in August 2009, representing more than 25% of all display ads viewed online. [Source: comScore, October 2009]

Search stats (SEO & PPC)

  • Paid-for listings maintained its position as the largest single format with a 60.7% share of the market. £2,148m was spent on search in 2009. [Source: Internet Advertising Bureau Fact Sheet, IAB, March 2010]
  • Econsultancy estimates that the UK marketplace for search engine optimisation was worth £330m during 2008 and that the market will grow by 14% in 2009 to a value of £376m. [Source: Econsultancy SEO Agencies Buyer's Guide, October 2009]
  • 47% of companies spend at least £10,000 per year on search engine optimisation (SEO), 20% spend more than £50,000. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • 55% of respondents expect to increase their SEO budget this year. Only 6% plan to decrease investment in SEO. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • 48% of companies report that ROI for SEO has gone up in the last year. Only 6% say there has been a decrease in ROI. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • 16% of companies surveyed for Econsultancy‟s 2008 Search Engine Marketing Report are spending at least £50,000 on SEO every year. [Source: Econsultancy / Guava UK Search Engine Marketing Report 2008, April 2008]
  • Just under a third of organizations (30%) are spending £5,000 or less annually
  • 75% of paid search spending in the UK last year went to Google
  • Paid Search forms 59.3% of all online advertising in the UK. Paid search grew 22.7% in 2008.[Source: IAB UK, April 2009]
  • For paid search, 43% report that return on investment (ROI) has increased compared to 15% who say that it has decreased. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • Paid-for search continued to grow in the UK, with an 11.8% increase from H1 2008 to H1 2009. [Source: Internet Advertising Bureau, October 2009]
  • 32% of companies spend at least £100,000 per year on PPC advertising. [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]
  • Only 5% of companies are paying to advertise on mobile search listings. That percentage had not increased since 2008, although 23% were planning to do this. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
  • SEO and paid search, along with email marketing, are the most commonly used methods for generating online leads according to a survey of 600 digital marketers. [Source: Econsultancy Online Lead Generation (B2C) Report, June 2008]
  • Natural search (79%), email marketing – in-house lists (75%) and paid search (71%) are the most commonly used online methods for lead generation.
  • More than half of company respondents (52%) said that natural search was “very effective”. Just under half (48%) said that paid search (PPC) was very effective.
  • PPC is getting a bigger proportion of online lead generation budgets (33%), even though natural search is perceived to be better value for money.

These stats are taken directly from the brilliant eConsultancy Internet Statistics Compendium 2010 and are well worth purchasing (especially if you’re interested in International stats). The stats I’ve shared are just the tip of the iceberg about what’s actually available from the reports and there’s much more information on affiliate marketing, email, demographics and web analytics. I won’t give any more away at this time as I don’t want to upset people who have put a lot of time and energy in to producing these really useful reports.

I hope you don’t mind me sharing some of this information guys!


Comments : 2 Comments »

Categories : Advertising, Analytics, SEO, Social media, Stats

Great reads about SEO, Social Media, Marketing, Philosophy and Business

5 10 2010

How’s that for an eclectic title?

I read a lot. All the time in fact. Fiction, non fiction, business, self help, philosophy, you name it, I read it… here’s a few of my favourite business and thinking related papers, eBooks and books that you may want to settle down with a nice cup of tea and have a read of…

Google SEO Starter Guide

“From the horses’ mouth” an updated starter guide to SEO covering everything from site structure, content optimisation, dealing with crawlers, SEO for mobile and even marketing your website through promoting & analysing. If you’re new to SEO, it’s an absolute must. If you’re experienced, it’s a great refresher.

Rework: Change the Way You Work Forever by 37 Signals

The guys behind Basecamp, Highrise, Backpack and Campfire have written this clear, concise book about setting up and running a business, right down to how you manage your work load and prioritisation. Highly recommended.

Presentation Zen (Garr Reynolds)

How many of us have sat through (or given) 60 slide, text heavy powerpoint presentations that are just a series of bullet points that are then READ out to the audience that are also sitting there READING them??? I know I have, too many times. This book serves to overcome that, to make your presentations engaging, clear, fluid… and most of all, interesting.

What is Social Media? An eBook by Antony Mayfield, iCrossing.

Antony is one of the leading thinkers on Social Media and has written a very easy to understand introduction guide. The guide covers the basics of what social media is, why it’s vital for brands to understand, where the key networks are, and some very useful guidance and principals of engaging with the people within those networks.

Me & My Web Shadow – again, by Antony Mayfield.

In this book, Antony shifts the perspective of Social Media from brands, to people. Essentailly, the book is a guide as how to understand and manage your online self. In his own words “This book helps you to: understand how what’s said about you on the Web can affect your job, your business and your personal life, both positively and negatively; develop a personal plan for managing your online reputation; and, protect yourself against identity hijacking.”

The Art of Happiness – The Dalai Lama

Not related to business or marketing in any way shape or form, I think this is one of the most important and influential books I’ve ever read. Quite simply the book is a series of interviews with the Dalai Lama where he talks about his philosphies on being happy, being free of worry, anger and upset and to see the world with complete compassion for other people. A very enlightening read!

Saltwater Buddha – Jaimal Yogi

Continuing with the whole Buddhist Zen subject, this one is told through the medium of surfing. Kinda like a “Zen and the Art of MotorCycle Maintenance ”  but for us water dwelling folk!

Holy Trinity of Technology Marketing – Velocity Partners

I’m a big fan of Velocity. I love the way they present themselves and the language they use on the site, and in their communications. They’re a B2B Marketing Agency, and whilst I’ve never used their services (sorry, if I can ever afford to, I definitely will!), they’ve become a very useful resource for all things content marketing. Although this guide says it’s pitched at Technology Marketing, the whole idea of the things to think of when creating a brand (i.e. “Who the hell are you?” “Why should we care?” and “Why should we believe you?”), ring true across the board in my opinion.

Tracking Social Media ROI Viewing Spectrum Analytics (Marshall Sponder)

This white paper tackles the burning question of “How do we prove ROI through Social Media?”.

7 Habits of Highly Successful People (Stephen R Covey)

Kind of a business / self-help book all rolled in to one. Mr Covey talks about a principle-centred approach for solving personal and professional problems. The book gives a step-by-step pathway for living with fairness, integrity, honesty and human dignity – principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.

The Networked Nonprofit: Connecting with Social Media to Drive Change (Beth Kanter & Allison H Fine)

A great resource offering a set of guiding principles to help non profits make the transition from top-down thinking to a more networked, social approach, enabled by technology. There’s a foreward by Randi Zuckerberg (co founder of Facebook) suggesting the importance of this book if you work in the not for profit sector.

A Whole New Mind: Why Right-Brainers Will Rule the Future (Dan Pink)

This book by Al Gore’s ex-chief speechwriter explores the concept of left (analytical and sequential) and right (visual and creative) brain thinking changing in the business world today. Dan argues that a lot of the stuff that used to be “left” brain (computer programming, accounting etc) can now either be automated or outsourced to cheaper economies. Dan’s idea is that right brain thinking will become the more important and useful approach bring all things together holistically and seeing the bigger picture. One to get you thinking…

Linchpin: Are You Indispendable? How to Drive Your Career and Create a Remarkable Future (Seth Godin)

What can be said about Seth Godin that hasn’t been said? The man’s a genius. In this book, he looks at why some individuals become absolutely indesensible to their organisations (or Linchpins!), and how we can strive to become like this.

He also has a brilliant blog that’s well worth following.

Enjoy! It would be great to continue this resource, so if you get value from the recommendations made it, perhaps you’d like to share some reads that you’ve found useful or inspirational?

PS: You may have noticed that some of the books here are tracked by the Amazon affiliate program. They are and any monies donated as a result of purchases from this post will all be given to charity.


Comments : 4 Comments »

Categories : Advertising, Business planning, Coaching, Ethics, Fun, Learning, Philosophy, Planning, Research, SEO, Social media, Strategy


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