Due to some exciting developments over the last few weeks, this blog is taking a break. Please still feel free to contact us if you need to.
(This is a true story although the species of animal and location have been changed for legal reasons.)
I’ve worked in digital for a long time. I know that certain brands are monitoring mine and yours behaviour online and tracking words and phrases related to their brand and services on Twitter, Facebook and the like. Yesterday, I experienced this from the user perspective, rather than the marketer. It was strange.
The following is based on fact although for reasons I’ll explain, I can’t state certain things due to an ongoing police investigation (apparently):
I was involved in a conversation yesterday with a group of people about a man in Dagenham who apparently keeps a number of Hippo’s in his house. Obviously, this is strange. If you knew the real animal in question, and the room in the house it’s kept, it’s even stranger! Much hilarity ensued and I posted a very innocent Tweet (now deleted) that read “Random conversation with the guys today about a man in Dagenham who has 3 Hippo’s in his house.”
Literally 5 minutes later my phone rang and there was a man on the other line who introduced himself as working for Dagenham Council. He was very friendly and polite and explained that he’d seen the Tweet and had found my contact details via this website’s “Contact Us” section. He then asked if I knew anything specifically about said Hippo’s or whether it had just been part of a random conversation. I explained that I knew nothing about it. He asked if I wouldn’t mind removing the Tweet as there was an ongoing police investigation about it. I said I wouldn’t, and so did. End of story. From Tweet to call to resolution was so fast it was surprising.
Even more proof that companies are watching us and monitoring what we say. From looking for holidays to places to eat to random banter about wildlife in strange places, they’re listening! I was actually very impressed that a town council acted so quickly on this. I had no idea that what I was potentially saying something that could be a problem (how would you guess?) and the way they dealt with it was very professional.
So, Social Media types… there’s a new case study for you!
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